Where to begin?

I am a self proclaimed beach-bunny. During the summer I am rarely anywhere else and if I had my way I would live in Bali with my equally beach obsessed boyfriend. I would own a gorgeous boutique in the chic and stylish area of Seminyak and in my spare time I could go surfing.

This is however, juxtaposed by my love for beautiful, interesting high fashion. Stylish and sophisticated, with an understated sex appeal, my love for bold fashion is centred on fashion that can only come from the creativity of truly innovative designers. 'Beach babe' culture and surf wear don't exactly scream sophistication.

I always knew I wanted to create a collection that incorporated beach wear in some way but my ideal look would be to create a range that was both sexy and sophisticated but very coastal at the same time.

Inspiration began flying at me from all directions and initially proved more confusing than helpful. It was all split into sections - tropical island resort, surfy sun kissed Aussie, south of France holiday maker, not at all cohesive. My one key idea that I was definite on was that I wanted to create a beautifully cut tailored white suit.

Vogue Australia had printed two stories that had completely blown me away when I first saw them and both had continued to be the basis from which all my inspiration flowed from.

The first was an amazing story featured in the July 2009 issue.

Entitled 'Cry Me A Riviera', it was described as a 'Look back to a golden age of glamour, when women were sirens, red lips were 'de rigueur' and there was no such thing as dressing down'.

There was also a stunning image of a crisp white suit with palazzo pants and a double breasted jacket but as of yet I cannot find it on google images. I will have to locate a scanner because it is an amazing image!!!!

This idea of 'never dressing down' is really key for me. I really wanted to incorporate this idea which is certainly a challenege when you're thinking of creating a beach look!